Articles and interviews
Find information on any aspect of email marketing with this web directory of articles categorized into 54 topic areas.
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Most popular articles
- How to guarantee your email images won't be blocked
- Interview with the Email Standards Project founder
- Deliverability terms explained
- Inbox Inspector: a user review
- Shared or unique IP address?
- 6 ways to misinterpret your statistics
- Email deliverability for newcomers
- Marketing emails or spam?
- Confused by webmail service names?
- Bulk email lists: to buy or not to buy?
- Top 21 Email Marketing Information Sources
- Outlook 2007 and HTML email design
- Email and webmail statistics
- What are you afraid of?
- Best practices?
- You know you've done too much email marketing if...
- Insights on the worst-day-to-send
- Email marketing quiz
- Why do email marketing?
- Introduction to email marketing
- How I quadrupled my sign-ups
- But surely my emails are relevant? (No they're not)
- 31 content tips and ideas for your B2B email newsletter
- Email Open Rates Guide
- Subject lines: what's the story?
- Landing pages: what are they?
- Best practices for sign-up forms
- Email marketing metrics: where to find them
- Marketing with email newsletters
- Web feeds and RSS: an introduction
- 9 things to go in a list welcome message
- Email authentication for marketers
- 9 things they don't tell you about email marketing
- Spam and unsubscribe buttons
- PR = D squared
- Things I've learnt about online business and email marketing
- Cold calling by email: how not to do it
- Danger! Take care when repackaging content for your newsletter
Interviews
- Jeanne Jennings: email marketing, the NHL and fish
- Janine Popick: email marketing and small business
- David Greiner: email design insights
- Simms Jenkins: management and email marketing
- Michael Katz: the barriers to e-newsletter success
Email marketing article directory
- Anti-spam laws in Australia
- Anti-spam laws in Canada
- Anti-spam laws in New Zealand
- Anti-spam laws in the UK
- Anti-spam laws in the EU
- Affiliates and email marketing law
- Timing and frequency
- Branding
- Holiday tactics
- Email and viral marketing
- Strategy
- Email marketing and the organization
- Segmentation and targeting
- Behavioral targeting, lifecycles and trigger emails
- Transactional emails
- Growing a list with co-registration
- List hygiene and bounce management
- Dealing with unsubscribes
- Email append and list acquisition
- Subscriber management