Email advertising basics
Permission
Find your feet with introductory articles on the subject and get to grips with the key concept of permission email.
Popular articles
4-part series on budget email marketing:
Part 1: Why do it
Part 2: Before you start
Part 3: Quick wins + simple targeting
Part 4: Competing
What books should I buy?
A list of recommendations for beginners and pros.
Introduction to email marketing
A jargon-free introduction to email advertising and marketing for those just starting out on the learning curve. Read this before you do anything else.
Why do email marketing?
Outlines the business case for doing email marketing...using marketing statistics, case studies and a review of the main benefits.
Do you need email marketing software?
If you get into email marketing, can you simply use your existing email software or webmail account? Or do you need a specialist software package or service?
Bulk email lists: to buy or not to buy?
Ever been tempted to purchase a list of email addresses? Read this article first.
Marketing emails or spam?
In-depth advice on permission and spam issues for those just starting out with email marketing.
Introductory webinars
See a list of regular webinars that will introduce you to the whole topic of marketing via email.
Email deliverability for newcomers
An introduction to the topic, explaining its scope and importance. Also describes why not all emails get delivered and what you can do about it.
Understanding the difference between email promotions and email newsletters
Why it's important not to confuse the two.
Best practices for sign-up forms
Tips on how to improve the positioning and wording of your standard website sign-up form so it attracts a higher sign-up rate.
Standing out from the inbox crowd
How to break through inbox clutter and email fatigue.
You might also read...
Email marketing: an introduction
Outline of the main aspects and issues involved in the topic, with links and the ability to add your own contributions to the article.
Email marketing for bloggers
Six-part series covering many of the basic elements of an email advertising program. Not just for bloggers, though that's the focus.
The 40/40/20 rule
Basic advice on direct response marketing and how this applies to email.
More email advertising articles... Page 1 | Page 2 | Page 3