Email advertising basics
Permission
Find your feet with introductory articles on the subject and get to grips with the key concept of permission email.
Popular articles:
Introduction to email marketing
A jargon-free introduction to email advertising and marketing for those just starting out on the learning curve. Read this before you do anything else.
Why do email marketing?
Outlines the business case for doing email marketing...using marketing statistics, case studies and a review of the main benefits.
Bulk email lists: to buy or not to buy?
Ever been tempted to purchase a list of email addresses? Read this article first.
Marketing emails or spam?
In-depth advice on permission and spam issues for those just starting out with email marketing.
Introductory webinars
See a list of regular webinars that will introduce you to the whole topic of marketing via email.
Email deliverability for newcomers
An introduction to the topic, explaining its scope and importance. Also describes why not all emails get delivered and what you can do about it.
Understanding the difference between email promotions and email newsletters
Why it's important not to confuse the two.
Best practices for sign-up forms
Tips on how to improve the positioning and wording of your standard website sign-up form so it attracts a higher sign-up rate.
Standing out from the inbox crowd
How to break through inbox clutter and email fatigue.
Articles:
Email marketing elements
Overview of the four main elements with suggestions on how you might approach them.
Who's hurting email marketing's reputation?
Outlines some of the basic mistakes that end up consigning your emails to the junk or delete folder.
Three beginner issues
Looks at open rates, collecting addresses offline and building a list without asking for an opt-in first.
What makes good email marketing?
A checklist of eight topics that make a solid email marketing program.
Email marketing guide
50-page introduction from a vendor.
Beginner's guide
A run through of the whys and hows of email marketing. Perhaps a little jargon heavy, but introduces the topics you need to know about.
Overview of the basics
A review of the whys and hows of opt-in email marketing.
Forward to a friend
You can't just take those friends' email addresses and use them yourself. This article has appropriate advice.
Introducing the idea of an offer
Explains the principle of email marketing as direct marketing, with an overview of the concept of sending your readers an offer.
Seven Deadly Sins of Email Marketing Management
Covering design testing, spam checks, unsubscribing, address upkeep, complacency, permission issues and relevancy.
Multipart MIME
An explanation of how you send two versions (one text-only, one in fancy HTML) of an email in one go, so that the receiver has a plain alternative to view if the fancy email won't display in their software.
Email marketing for small business (Part 1 | Part 2)
Introduction for smaller organizations, covering topics like the justification for email, growing a list of addresses, spam, branding, metrics and legislation. Takes a UK perspective.
B2B vs. B2C Email Marketing
A nice overview of the core elements of email marketing, with a side-by-side comparison of B2B and B2C approaches.
Can I trust you?
Explains the importance of trust in customer relationships, before outlining how to build or ruin that trust through your email marketing.
8 email marketing tips
Selected tips and best practices on building and using an email list, with an emphasis on strategy and relationships.
20 email marketing articles
A collection written for those small businesses that are relatively new to the field.
The ten most-ignored best practices
Focuses on the formal functional aspects of the email rather than content, writing style, design etc.
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