Email advertising basics
Find your feet with introductory articles on the subject and get to grips with the key concept of permission email.
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Popular articles
Introduction to email marketing
A jargon-free introduction to email advertising and marketing for those just starting out on the learning curve. Read this before you do anything else.
What books should I buy?
A list of recommendations for beginners and pros.
Why do email marketing?
Outlines the business case for doing email marketing...using marketing statistics, case studies and a review of the main benefits.
Do you need email marketing software?
If you get into email marketing, can you simply use your existing email software or webmail account? Or do you need a specialist software package or service?
Bulk email lists: to buy or not to buy?
Ever been tempted to purchase a list of email addresses? Read this article first.
Marketing emails or spam?
In-depth advice on permission and spam issues for those just starting out with email marketing.
Top resources: 2011 edition
The best places to find email marketing insight and advice.
4-part series on budget email marketing:
Part 1: Why do it
Part 2: Before you start
Part 3: Quick wins + simple targeting
Part 4: Competing
Email deliverability for newcomers
An introduction to the topic, explaining its scope and importance. Also describes why not all emails get delivered and what you can do about it.
Landing pages: what are they?
Those unfamiliar with the term should read this overview first. What is a landing page? And why is the concept so important in online marketing?
Basic list building
This is a white paper I wrote for GraphicMail (an email marketing service), with 14 pages of best practice tips and explanation.
Email promotions and email newsletters
Understanding the differences and why it's important not to confuse the two.
Best practices for sign-up forms
Tips on how to improve the positioning and wording of your standard website sign-up form so it attracts a higher sign-up rate.
Standing out from the inbox crowd
How to break through inbox clutter and email fatigue.
Email marketing: an introduction
Outline of the main aspects and issues involved in the topic, with links.
What is a discussion list?
An introduction to the concept and its specialist vocabulary.
Future-proof email marketing
Outlines six approaches, attitudes and principles that have stood the test of time.