Email advertising: basic articles
More articles on the subject...
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Divide and prosper
Explains the principles and practice of segmentation for the small business and email beginner.
Why Am I Getting This?
Looks at the concept of relevancy and outlines the basic principles your email communications need to follow to engage the interest of the reader.
Benefits of Email Marketing
Explores select benefits of email marketing, describing the impacts on conversions, repeat sales, upsells/cross-sells, market research and offline sales.
Prevent Spam Complaints
Clarifies why even the "cleanest" senders can get complaints and outlines various practices to implement (or avoid) to keep them to a minimum.
Getting Started With Email Marketing
Four-part series for those new to email marketing, covering "the list", "the message", "delivery" and "measurement."
IP addresses and whitelisting
Explains the role of IP addresses in email deliverability and the related issue of whitelisting.
Email List Building
Ten basic places and ways to get people to sign up to your email list.
Get Customers to Open Your Email
Four tips covering permission practices, email headers and publication frequency, content, and copy.
Email marketing is back
Encourages readers to consider adding email to their marketing endeavors, presenting lots of persuasive arguments in favor of email marketing and emphasizing the need to avoid spam practices and perceptions.
Creating better-looking emails
Some basic guidelines on what to think about in your email layout and overall look.
This is how to do it...
Best practices guide from The Email Sender and Provider Coalition. Covers such things as permission, subscription processes and ongoing communications with recipients.