Email advertising: basic articles
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Email isn't direct digital email
Outlines the main differences between email and direct mail.
Tips for improving performance
Things to consider when reviewing your email marketing performance and practices.
Three beginner issues
Looks at open rates, collecting addresses offline and building a list without asking for an opt-in first.
What makes good email marketing?
A checklist of eight topics that make a solid email marketing program.
Email marketing guide
50-page introduction from a vendor.
Beginner's guide
A run through of the whys and hows of email marketing. Perhaps a little jargon heavy, but introduces the topics you need to know about.
Overview of the basics
A review of the whys and hows of opt-in email marketing.
Forward to a friend
You can't just take those friends' email addresses and use them yourself. This article has appropriate advice.
Introducing the idea of an offer
Explains the principle of email marketing as direct marketing, with an overview of the concept of sending your readers an offer.
Seven Deadly Sins of Email Marketing Management
Covering design testing, spam checks, unsubscribing, address upkeep, complacency, permission issues and relevancy.
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