Email advertising: basic articles
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Email marketing for small business (Part 1 | Part 2)
Introduction for smaller organizations, covering topics like the justification for email, growing a list of addresses, spam, branding, metrics and legislation. Takes a UK perspective.
B2B vs. B2C Email Marketing
A nice overview of the core elements of email marketing, with a side-by-side comparison of B2B and B2C approaches.
8 email marketing tips
Selected tips and best practices on building and using an email list, with an emphasis on strategy and relationships.
20 email marketing articles
A collection written for those small businesses that are relatively new to the field.
The ten most-ignored best practices
Focuses on the formal functional aspects of the email rather than content, writing style, design etc.
Benefits of Email Marketing
Explores select benefits of email marketing, describing the impacts on conversions, repeat sales, upsells/cross-sells, market research and offline sales.
Getting Started With Email Marketing
Four-part series for those new to email marketing, covering "the list", "the message", "delivery" and "measurement."
Get Customers to Open Your Email
Four tips covering permission practices, email headers and publication frequency, content, and copy.
Email marketing is back
Encourages readers to consider adding email to their marketing endeavors, presenting lots of persuasive arguments in favor of email marketing and emphasizing the need to avoid spam practices and perceptions.
Creating better-looking emails
Some basic guidelines on what to think about in your email layout and overall look.
ESPC Email Best Practices Guide
Guide from The Email Sender and Provider Coalition. Covers such things as permission, subscription processes and ongoing communications with recipients.
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