Email advertising: basic articles
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Time for a Summer Tuneup
Article suggests using a summer lull to take a step back and reconsider where you're going with your email marketing.
Make Your Email Stand Out in the Crowd
Eleven basic, yet useful, best practices to get your email past that "this is not spam" hurdle in the eyes and inboxes of recipients.
Basic Rules For Effective Email Marketing
Three very simple tips on email etiquette for those brand new to using email.
Back to E-Mail Basics
Runs over some practical tips on boosting response rates through proper design, layout and copywriting of your emails.
Time to go Back to Basics
A checklist of basic (sometimes very) issues and activities you may have forgotten.
Email Marketing Resources for Small Business
A useful introduction for SMEs looking to get into email marketing, full of articles and on-demand webinars.
eMail - a versatile marketing tool
For those SMEs not yet tuned into email marketing, this is a delightful little introductory guide from a non-profit business development agency in Wales.
Email marketing guide for non-profits
Sub-titled "Email Communications to Build and Strengthen Constituent Relationships Online."
Email marketing glossary
A new 145-term one put together by the folks over at EmailSherpa.
Creating Opt-in Email Lists: Just Say Yes
A bit spartan for the experienced practitioner - the theory and practice of "opt-in" written more for techies than marketers.
Will spam kill e-mail marketing?
Drew Adams explains to businesses why they should still be interested in email marketing, how they can still get the best out of it, and what they can do to minimize the threat from spam.
Email marketing isn't just about email
Are you certain your website and organization is properly supporting your campaign?
Are you an email marketing miner or manager?
The importance of using your address list sustainably.
Are you practicing permission marketing or perdition marketing?
Understanding different types of permission and what they mean to you as a marketer or business.