Email advertising: basic articles
More articles on the subject...
More articles
You Don't Know Me
Reminds us that we can't really know who exactly is reading our emails. This has implications for the way you address your readership.
Spam? It's All Relative
Outlines the basic practices that ensure the people on your email list want your email, know what they're going to get and recognize it when they get it.
The Importance of Expectations
Outlines two of the biggest traps that marketers fall into when building their house list of email addresses; being too vague about what they send and how often, and being too slow with the first communication.
Push-Pull
Explains why email is perhaps the only viable kind of online marketing for most small and medium-sized businesses.
My E-Newsletter & Me
Describes the thought processes and steps underpinning the process of publishing. Also has advice on newsletter basics, such as schedules and content.
Make Your Email Stand Out in the Crowd
Eleven basic, yet useful, best practices to get your email past that "this is not spam" hurdle in the eyes and inboxes of recipients.
Time to go Back to Basics
A checklist of basic (sometimes very) issues and activities you may have forgotten.
eMail - a versatile marketing tool
For those SMEs not yet tuned into email marketing, this is a delightful little introductory guide from a non-profit business development agency in Wales.
Email marketing glossary
A new 145-term one put together by the folks over at EmailSherpa.
Email marketing isn't just about email
Are you certain your website and organization is properly supporting your campaign?
Are you an email marketing miner or manager?
The importance of using your address list sustainably.
Are you practicing permission marketing or perdition marketing?
Understanding different types of permission and what they mean to you as a marketer or business.