Permission and email marketing
The most important aspect of modern email marketing is the concept of permission. Without it, you have a hard road ahead of you. Learn why here.
Popular articles:
Marketing emails or spam?
Detailed information on permission and spam issues for newcomers looking to send out their first marketing emails.
You're receiving this email because...
The comments on this blog post provide an excellent overview of whether you should put a line of text in your emails reminding people of where and when they signed up for them.
Introduction to email marketing
A jargon-free introduction to email advertising and marketing for those just starting out on the learning curve.
Cold calling by email
Uses a poor example to illustrate how not to do it.
More articles:
Permission marketing
A summary of what it's all about from the man who coined the expression.
CAN-SPAM Compliance: Don't Brag!
Explains that if you run into problems with an ISP or blacklist, citing US anti-spam legislation as proof of your legitimacy is not a clever thing to talk about.
What really is "spam" anyway?
Reminds us of all the various players in email, how each sees spam as something different and why this is important.
5 super powers
Stresses the importance of respecting your subscribers with your opt-in and privacy practices.
Integrity and email marketing
Uses issues related to email signups to illustrate the value and importance of integrity in today's marketing world.
Growing your footprint safely
Shows how you can send more emails to existing subscribers without reneging on the initial permission or opt-in they gave you.
Is permission enough?
Summary and links for a debate about the changing role of permission and the initial sign-up in an email marketing world where your reputation as an email sender counts for more and more.
Renewing permission
Demonstrates the best way to go about getting permission from those who gave you their email address, but where you're not sure if you really can or should send them marketing emails.
How to send more email to your list
Sound advice on how to respect permission and still push out more (or different) email to your existing subscribers.
Assumed permission
This blog post looks at the undesirable practice of assuming you can send anyone anything once they've given you permission to send them something.
Stale permission
Useful thoughts and ideas on how to treat and re-engage an old or outdated email list.
Spam-proof your marketing message
Takes a look at some email contact circumstances and advises the reader on some of the ins and outs of permission and associated anti-spam legislation.
"Permission" is Not Optional
States the clear business case for only sending bulk commercial email to those who have explicitly requested it.
Is my list OK to use?
Thoughts and guidelines on when it's appropriate to send email to a list.
Making a stand on permission
Gives the various reasons why getting explicit permission to add names to your list is not an option, but a necessity.
How Do I Re-Opt In My Email List?
Offers advice on how to deal with a list of opt-in addresses that you've collected, but never used.
Email List Building: What's OK?
A behind-the-scenes look at the practical issues, questions and decisions faced when trying to decide who you can email and with what commercial message.
Are You Spamming Your Customers?
Argues that a failure to respect the end-recipient means that many house lists have been destroyed from within through inappropriate email practices.
Where Do We Draw The Line?
Debate about when it's OK (and if it's OK) to send a single unsolicited email to a potential business contact.
Reaping the Rewards of Email Requalification
Suggests email list owners should requalify subscribers.