Permission and email marketing
The most important aspect of modern email marketing is the concept of permission. Without it, you have a hard road ahead of you. Learn why here.
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Marketing emails or spam?
Detailed information on permission and spam issues for newcomers looking to send out their first marketing emails.
The permission gamble
Can you send more email to customers who didn't explicitly sign-up for them? Should you?
Legal compliance and marketing
Explains why complying with anti-spam laws does not make your email legitimate in the eyes of recipients.
Targeted opt-out emails: myth busting
Takes the arguments in favor of opt-out email and explains why they are wrong.
You're receiving this email because...
The comments on this blog post provide an excellent overview of whether you should put a line of text in your emails reminding people of where and when they signed up for them.
Introduction to email marketing
A jargon-free introduction to email advertising and marketing for those just starting out on the learning curve.
Cold calling by email
Uses a poor example to illustrate how not to do it.