List of email marketing blogs

Blogs are listed by category, but all have published at least one meaningful post in 2011 and all have some aspect of email marketing as their core topic. If you know of any others, do drop me an email.

If there are too many, then consider limiting yourself to these.

Email marketing - all aspects

No man is an iland
My (and this site's) blog with advice, opinion, alternative thinking and a dash of humor.

The Retail Email Blog
Chad White's great service monitoring the email efforts of the web's leading retailers.

The eMail Guide's Buzz
Highlights useful posts from around the web. Elsewhere at the Guide you'll find original articles from many guest bloggers, too.
News round-ups, campaign reviews and topical advice.

Social Email Marketing
As the name suggests, this site looks at email and social marketing and the interactions between the two.

Commentary and analysis of trends and developments.

Inbox Groups's Rants and Raves
Strong focus on the role of email in building and sustaining long-term relationships with customers and prospects.

Red Pill Email
John Caldwell and his team chime in on industry topics and conversations.

Trendline Interactive
Advice based on research, practice and experience.

Get in the Inbox
The "brain dump" of expert Andy Thorpe.

Email Critic
The Email Marketing Chronicles
Scott Hardigree's Email Critic blog has a design and copywriting focus, but also covers other aspects of email marketing. And his Email Marketing Chronicles also looks at wider issues and tackles delicate subjects like list rental and working with consultants.

Email Moxie
Jordan Lane's ideas and advice, often inspired by campaigns he's received.

Tamara Gielen's posts regular links to useful articles.

The Whitelist
Focuses on best practices and tool selection.

The Email Zoo
Points out the good, the bad, and the ugly of email campaigns the writers have received.

Email Yogi
The NCR eCommerce team on best practices.

Fathom Online Marketing
The (active) email marketing category from the Fathom team, drawing on their experience with campaign work for clients.

Best Practices for Email
Christopher Barnes reviews email trends.

The following are all ESP blogs, offering best practice advice, news, ideas, tips, reviews well as advice and announcements aimed specifically at customers.

The ratio between the former and latter depends on the blog...

Industry news and vendor issues

Email Expert
Industry announcements and developments, interspersed with advice-type articles.

Email Vendor Selection
Information on choosing and evaluating an email marketing vendor.

Email marketing - UK/Ireland

Newsweaver blog
Vendor blog that features posts from newsletter expert denise cox.

Richard Gibson's Direct Marketing blog
UK-based blog that covers wider issues, but with a deliverability focus.

DMA and EMC blog
Regular posts from members of the UK DMA's Email Marketing Council.

Irish ESP with event reports, news, advice etc.

JayMail blog
UK email marketing agency's blog with weekly posts on relevant topics.

Blogs for small business

AWeber blog
Particularly good at introducing basic best practices.

VerticalResponse Email Marketing Blog
Also provides plenty of other small business advice on top of email-related suggestions.

Constant Commentary
Advice on both email and social marketing from Constant Contact.

Deliverability, anti-spam and policy issues

Word to the Wise
Insightful insider stuff from a deliverability service.

Return Path: In the Know
Return Path's blog with a focus on deliverability, strategy and address acquisition.

Return Path: the Received Blog
Emphasis is on the technology behind the email system (plus spam and security issues).

Like the tagline says, "It's not the size of your list, it's how you use it!"

Spam Resource
Al Iverson's private blog with a focus on (how not to) spam.
Various deliverability professionals weigh in on issues and news.

CAUCE North America
News and information from the Coalition Against Unsolicited Commercial Email

Cloudmark Blog
News, info and advice from this anti-spam and email security vendor.

Email Deliverability Conversations
News and advice from the ExactTarget experts.

Annalivia Ford
Written by the former anti-spam expert at a large ISP

Dynamic Discourse blog
The email category at this managed DNS and email delivery vendor

Internet and e-mail policy and practice
A broader blog covering policy and infrastructure issues, but plenty of spam-related material in there.

Also has a strong focus on privacy policies and issues online.

Maximizing Deliverability
StrongMail's Spencer Kollas with his advice on getting to the inbox.

Terry Zink's Cyber Security Blog
Internet security issues, plus plenty of email-related materials.

SocketLabs Email Delivery blog
Mainly updates and announcements, but also delivery advice.

Micky Chandler on practical and legal issues in deliverability.

Box of Meat
Spam and deliverability-related links, with broader technology, privacy and security coverage thrown in, too.

Webmail postmaster and service blogs

Email design and copywriting

Campaign Monitor Blog
Top source of information on design and coding issues, from the folks behind the Email Standards Project.

Style Campaign
Explores mobile email design, animation, video, novel design practices and more.

Email Fail
Looks at campaigns that slipped up, usually through some problem with the design or copy.

The Emma Blog
ESP blog with a strong focus on design-related issues and email reviews.

Responsys New School Marketing
Takes a close look at email campaigns and critiques the design, messaging and copy.

The Email Design Review
A showcase for best practices and design insight.

Email Marketing Voodoo
Campaign reviews, plus design tips and other advice.

News from this design testing service, but also useful reports and insights from their tests and stats.


The Marketing Engineers' Blog
Viel Řber E-Mail-Marketing von artegic AG, aber auch Info und Rat zum Thema Automatisierung, CRM usw.

Nachrichten und Hinweisen, inkl. Hinweisen auf gesetzlichen Aspekten.

dialogue1 E-Mail-Marketing Blog
Von Frank Rix. L÷sungsansńtzen und Trends zum Thema.

Email marketing blog
Von Nico Zorn. ▄ber alle Aspekte des Faches.

Optivo Campfire
Gedanken, Ideen, Erkenntnisse, praktische Tipps und Ressourcen.

Inside the Inbox
Tipps und Rat von eCircle.

Orange Marketing
Strategische und taktische Rat von dieser Full-Service Agentur.

En Franšais


The eMailing Experience
De JosÚ Manuel Alarcˇn AguÝn.


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