Anti-spam laws
The US Can-Spam Act is the most famous anti-spam legislation, but not the only one. Get all the details here and see how Can-Spam affects your affiliate marketing. Outside the US, check up on spam laws in the EU, UK, Australia, New Zealand, Asia and Canada.
Related categories:
- Anti-spam resources
- Permission
- Anti-spam laws in Australia
- Anti-spam laws in Canada
- Anti-spam laws in New Zealand
- Anti-spam laws in the UK
- Email marketing and the EU
- Anti-spam laws in Asia
- Affiliate marketing and email
The most important article
Legal compliance and marketing
This post collects all the data and insights confirming that compliance with anti-spam laws is not enough to confer legitimacy on your emails in the eyes of ISPs and subscribers.
Key documents
FTC Spam page (for businesses)
This page at the FTC leads you to documentation on your responsibilities when it comes Can-Spam, with a second document about honoring unsubscribe requests. The site also has FTC statements, reports and news releases on the legislation. More information sits in the FTC newsroom.
Clarification and new regulations
Details and links for the new rules and clarifications announced in May 2008 governing unsubscribe mechanisms, definitions of "the sender," and other aspects of the original legislation.
USA anti-spam law links
Please note that laws and their interpretation change, so articles can date quickly. And proper legal advice can only come from an attorney: don't rely on the media to come up with a legal strategy!
Your Can-Spam questions answered
Transcript of an open forum on the topic featuring two email marketing/deliverability experts.
FTC spam summit review
Collection of links to articles, blog posts and commentaries on proceedings at this July 2007 event.
Lessons from Yesmail
Looks at a recent settlement between an ESP and the FTC regarding alleged Can-Spam violations, and draws out the lessons for email marketers: don't assume your system works perfectly!
How two FTC actions affect email marketing
Court cases brought by the FTC under Can-Spam include more insights into how that law is interpreted. Important reading, especially if you use forward-to-a-friend facilities.
...the Can-Spam era
Reflective post talking about how life has changed for publishers, advertisers, agencies and marketers.
More Can-Spam and related links... Page 1 | Page 2 | Page 3