Anti-spam laws

The US Can-Spam Act is the most famous anti-spam legislation, but not the only one. Get all the details here and see how Can-Spam affects your affiliate marketing. Outside the US, check up on spam laws in the EU, UK, Australia, New Zealand, Asia and Canada.

The legal environment changes all the time, so the information and links below may be out of date. Be sure to check with your local regulatory authority or legal experts for the latest information.

Related categories:

The most important article

Legal compliance and marketing
This post collects all the data and opinions confirming that compliance with anti-spam laws is not enough to confer legitimacy on your emails in the eyes of ISPs and subscribers.

Key documents

Online marketing at the FTC
This page at the FTC leads you to documents, videos etc that explain your responsibilities when it comes Can-Spam. Keep up-to-date on any new developments with the FTC newsroom.

Can-Spam legislation
The full text of the actual Act in .pdf format.

Clarification and new regulations
Details and links for the new rules and clarifications announced in May 2008 governing unsubscribe mechanisms, definitions of "the sender," and other aspects of the original legislation.

USA anti-spam law articles

Please note that laws and their interpretation change, so articles can date quickly. And proper legal advice can only come from an attorney: don't rely on the media to come up with a legal strategy!

Your Can-Spam questions answered
Transcript of an open forum on the topic featuring two email marketing/deliverability experts.

FTC spam summit review
Collection of links to articles, blog posts and commentaries on proceedings at this July 2007 event.

Lessons from Yesmail
Looks at a settlement between an ESP and the FTC regarding alleged Can-Spam violations, and draws out the lessons for email marketers: don't assume your system works perfectly!

FTC report
A 116 page .pdf report from the FTC entitled "Effectiveness and enforcement of the Can-Spam act: a report to congress."