Affiliates and email marketing
Federal Can-Spam legislation holds you responsible if your affiliate spams people to promote your products or services. Learn the ins and outs of it all with these links.
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Links
New blacklist approach
Blacklists that block emails based on the URLs contained within them may mean problems if your URLs are used in emails sent inappropriately by affiliates and others.
Clarifying the McCain Amendment
Law expert explains the part of the legislation that specifically targets companies profiting from spam, but without being the sender.
Keeping tabs on affiliates
Explains the potential pitfalls involved with affiliates using email to promote your products or services, and explores the action you can take to minimize your exposure.
Affiliates and email
A long look at the issue of affiliate marketing and email legislation, where merchants are held responsible for their affiliates' email escapades.
The Spam Reality/Show
Reviews the implications of Can-Spam legislation for marketers seeking to outsource their email marketing through email list hosting services, affiliate marketing etc.
Note to affiliate marketers
Highlights some of the issues involved, noting how badly some affiliate programs have responded to the Can-Spam challenge.