USA anti-spam laws (Can-Spam etc.)
Even more articles on the subject...
Featured marketing resource
SherpaStore is a high-quality source of various email marketing reports that focus on practical improvements or data you can apply at work.
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Beyond CAN-SPAM
Explains how the new Utah and Michigan email laws work and why they're likely to cause more problems than they solve.
Spammer loses fight for right to spam
A court ruling in the USA implies that ISPs and similar organizations (like a university) can enforce their own anti-spam filtering, even if the emails subsequently blocked conform with Can-Spam.
State E-Mail Taxes Begin to Bite
Article critically examines the underlying premise of new email marketing laws in Michigan and Utah. It highlights the likely costs to legitimate email marketers and reports on a teleseminar held on the topic.
FTC Survey Tests Top E-Tailers' Compliance
The FTC took the top retailers on the Internet, signed up for their email offerings, waited, unsubscribed and then waited to see if they still got any email. This press release details the results.
FTC Gathers Expert Opinion for CAN-SPAM Report
Reports on the various opinions and issues raised as part of the FTC's attempt to gather information on the success and future of the legislation.
Michigan, Utah Impose Dreaded E-Mail Tax
Not a tax as such, but new laws could turn out to be the equivalent. Article has the details.
No need for ADV in subject lines
The FTC rejects the idea of obliging mailers to label unsolicited commercial email with an "ADV" tag in the subject line.
FTC Proposes Changes to CAN-SPAM
Offers a succint and useful summary of the main proposals in the latest iteration of the Can-Spam law.
CAN-SPAM Changes Seen as Fair
Some background on the decision-making that's gone on at the FTC, plus the reaction of selected players to the proposed changes.
DMA Seeks Member Feedback...
The DMA has some worries about the proposed update to Can-Spam legislation. Specifically the idea that 3 days is too short a time to handle an opt-out request, and confusion about the definition of the sender.
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