Email marketing case studies

Learn from your peers and discover what works for them. Find reports from around the web on specific B2C and B2B campaigns, case studies from the hotel and travel industry, and insightful examples from outside traditional business sectors, such as non-profits and associations.

Award winners, overviews and galleries:

Spam Meltdown
Various themed galleries of HTML email designs.

Email Clinic
Screenshots of three emails from different industries, with detailed reviews of the positive design and copywriting elements.

Design review
Video presentation which looks at four email campaigns and points out the good and bad in their approach.

Dirty Dozen
Identifies 12 email newsletter mistakes and uses real examples to show the better alternatives.

Three favorite emails
Reviews three commercial emails and explains why they do their job well.

Web 2.0, UGC and email
Describes how various businesses are using email to solicit user generated content or are putting that content in their emails.

MarketingSherpa email marketing award winners 2007
Includes examples of each winning email, an explanation of why they won, plus a copy of the information/pitch sent in by the submitters. Also links to winners from 2006.

ClickZ Marketing Excellence Awards
Check the winners in B2C and B2B e-newsletter categories.