B2B email marketing
Read reports on successful campaigns, newsletters or tactics used by marketers to generate more leads and business in the B2B world.
Articles
JP Morgan
Content and segmentation approaches for a B2B newsletter.
ISITE Design
Insights into their email newsletter approach.
In-Pipe Technology
Reveals the results of switching from postcards to email for promoting tradeshow booth visits.
InformationWeek
Interview with the editor explaining strategy, tactics and recommendations for other publishers.
Webinar promotion (Part 1 | Part 2)
Some suggestions on the timing and content of relevant emails (follow-ups, reminders, confirmations etc.)
GAAPweb
Takes their newsletter and highlights the problems with it from a marketing perspective. Then presents a revised version with an explanation of the changes made.
ShareFile
Examines the success of email reminders in improving both free trial sign-ups and conversions to a paid service.
Cisco
Gives some details on the changes in their newsletter approach and how that's worked out for them.
Trident Communications
A detailed design makeover for their newsletter, with before and after screenshots and explanations for the changes made.
Texas Instruments
Looks at some of the complex organisational issues involved in marketing via email across a range of different countries.
Delta Faucet
How they use newsletter templates to keep control of the brand, messaging etc. while still allowing local agents to build relationships and sales through email.
John Deere
How they engage customers by giving them a sneak preview of the company's new products.
Ariad Custom Communications
Looks at the content (and thoughts behind) a successful email newsletter for financial advisers.
HP's newsletter
Covers topics like user value, testing, innovation and internal company support.
Homes by John McKenzie
Reveals how a carefully crafted landing page and duo of invitation emails attracted high-level execs to a business event.
More B2B email marketing case studies... Page 1 | Page 2