B2B email marketing
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Articles
Extol Business Integrator
Reviews a successful B2B lead generation campaign conducted using rented lists, mainly detailing the contents and design of the actual message and later morphing into a defence of email list rental itself.
Enlighten
A look at how one marketing agency actually managed to make the tired holiday email format work, with insights into some of the practicalities.
Anthem Blue Cross and Blue Shield
Looks at the e-newsletter strategies and tactics employed, including list segmentation, design and content approaches and how to keep your own sales reps happy.
ConferenceCall.com
Examines the series of emails sent out by ConferenceCall.com when someone signs up for their service. The aim is to educate and upsell.
The Intevation Report
Short article confirms the lesson that follow-up emails to those who didn't open or respond to a first send out can significantly boost responses.
CDW
A look at the newsletter segmentation strategy of this a technology solutions provider.
Hewlett-Packard
How they managed to get between 3 to 10 times their previous response rates by improving targeting through segmentation and by simplifying messages and processes.
Cherry Communications
How an email newsletter combining useful content and a little personality can help one-person service providers grow their client base.
Smith Content
Looks at ways to make better use of a B2B house list by abandoning the traditional periodic newsletter approach.
DTI Global Watch Service
A very simple email promoting two specialist events for technologists, with some insights and suggestions for B2B event marketing.