B2B email marketing
Even more articles for you to enjoy.
Featured marketing resource
MarketingSherpa's 2008 Email Marketing Benchmark Guide draws on thousands of real campaign reports to present benchmarking data, design insights, best practices and more in a 260-chart guide. Read a review.
Articles
GoToMeeting
Insights into test campaigns using RSS and podcasting. Includes practical advice on the buying process, the kinds of ads/campaigns to run, and the suitability of RSS audiences.
Kestler Financial Group
The group uses email marketing to interact with independent agents and brokers. Of note is the built-in interactivity within the email itself, plus the sensible use of tracking metrics in follow-up efforts.
First Annuity Insurance Marketing
How a B2B marketer monitors click behavior to gauge the position of the reader in the sales cycle, and then follows up on hot leads with an immediate phone call.
GE Healthcare
Case study of how to get higher CTR. Lots of very specific practical details and ideas you can transfer to other markets.
IMR - Information Management Research
How to use third-party email newsletters to generate B2B leads.
All Metals & Forge
Using high quality editorial and low key promotions to drive a sustainable revenue-generating e-newsletter.
HP Shopping
Worthwhile case study of their email newsletter.
Openwave
Case study on their B2B email newsletter efforts, with much detail on the planning, development and editorial process, plus insights into how email factors and source of subscribers impacts on such metrics as open rates and CTR.
Common Sense Advisory
How a B2B marketer used web and email reporting tools to identify and segment individual subscribers in terms of their likely interest in a workshop. And then followed up using one-to-one, individual, personalized email to swing the sale.