B2C email marketing
Read case studies of how retailers and consumer brands use email to drive on- and offline sales, increase website visits, or lift advertising revenue.
Articles
Major League Baseball
Notes the problems associated with centralized control of email from diverse entities.
Circuit City
Goes through a Valentine's email from the electronics retailer line by line.
Second Act
How an electronics retailer built engagement and loyalty through a themed campaign not targeted at direct sales.
Delight.com
Complete overview of their newsletter program: from sign-up to landing pages.
HMV
Examines the problems that arise when house lists run independently of each other.
Pizza Hut
Reviews their use of creative, subject lines and copy.
Disney
Compares the promise and reality of the brand as conveyed via its cruise email.
Karmaloop
How one retailer uses segmentation, trigger emails and frequency caps to sell via email to a teenage audience.
International Living
Using long copy to drive subscription rates.
Wineries
Ideas on how wineries might move beyond the monthly email newsletter and drive more sales as a result.
Powell's Books
Looks at the impacts of adding search and "add to cart" buttons to marketing emails.
Overstock
How Goodmail email certification affected key email success metrics, including ROI.
Miroballi Shoes
A makeover of the newsletter design, with before and after screenshots plus explanations of why the changes were made.
Bennigan's
Reports on a successful campaign using an email coupon to encourage restaurant visits.
A&E TV
Shows how they revamped their email marketing to take advantage of more sophisticated techniques.
Lookfantastic
Reviews what could be better in an existing promotional email for beauty products, then suggests alternatives. With screenshots.
Retailers and Web 2.0
Looks at how the top retailers integrate email with social media, Web 2.0 applications etc.
Lake Champlain Chocolates
Looks at how the use of an animated gif raised sales conversions significantly.
Beck Imports
All the clever ways a Mercedes Benz dealership uses email to pull people into their premises with wallets open.
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