B2C email marketing
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Articles
TicketsNow
Highlights how segmentation more than tripled revenue.
Teenie Tiny Tots
Takes a sample promotional email and explains the problems, suggests improvements and provides "before and after" screenshots in different email clients.
Hewitt & May
Highlights the weak points in a promotional email and then presents a revised version which addresses all those issues.
Questia
Looks at how they use email to grow paid site subscriptions.
Fajita Grill
How one small NYC restaurant gets great response rates by sending coupons via email.
Bass Pro Shops
Examines how they use trigger-based emails to get undecided shoppers to finally commit to a purchase. And they do it without using discounts.
SmartBargains.com
Reviews the thoughts behind some trigger-based email campaigns, plus a look at how they worked out compared to more traditional email approaches.
Limoges Jewelry and Adagio Tea
Two case studies examining the use of email to persuade people to go back to their abandoned shopping carts and finish the purchase process.
Cirque du Soleil
Inspirational look at emails with a difference. Will challenge your assumptions about how email campaigns should look and feel.
SheFinds.com
Suggests ways in which this site might turn more visitors into email subscribers.
Avis Budget Group
Offers insight into how a car rental firm is using transactional email messages to drive sign-ups.
Great Outdoor Provision Co.
Looks at how an offline-only retailer uses email to build out a loyalty program and generate sales at its stores.
KVUE MySpecialsDirect
Analyses a "special offers" type email list and identifies problems with the way they present the offer and gather sign-ups.