B2C email marketing
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Articles
Peet's Coffee & Tea
Looks at how one company tested different free shipping offers in a single promotional send out (i.e. split-testing).
CoutureCandy.com
Looks at the site's e-newsletter and suggests a range of improvements to the current content and communication approach.
Bell Canada
Looks at the main tactics used by the company to add names to its opt-in house list and how different address sources work out with regard to response rates to campaigns.
Despair Inc.
Looks at how Despair Inc. maintains brand consistency and customer interest in its emails.
Real Estate Professional
A look at how a combination of staggered emails and print messages qualifies leads so that the salesperson knows where to focus his or her attention.
Kodak
A look at the impact of Eastman Kodak's email marketing on offline behavior.
mousehouse
A report on the results from the first promotional newsletter sent out by this online retailer of digital imaging products.
E-Loan
Describes how they automate and test reminder emails to prospects who signed up for an account but didn't complete the mortgage application process.
WGBH Radio
A look at this public radio's efforts to stimulate donations and renewals via email, using various segments and offers.
J.Jill
The article covers their approach to email marketing, with a focus on segmentation practices, insight into their testing methodology, and the results from a couple of specific tests of shipping offers and promotion layout.
Celestial Seasonings
A look at how a tea retailer went about creating a successful e-newsletter and building a list.
eHobbies
Instead of taking pre-paid orders for temporarily unavailable products, eHobbies don't take the pre-order, but invite people to sign up for an email alert that goes out when the item is in stock. The article reports on the results and includes various insights about likely conversions, customer satisfaction issues, supplier relationships and when not to do this.
Andy Jenkins
A plethora of tips on collecting email opt-ins from ecommerce sites. The article includes details of his approach to email marketing, tactics used to raise sign-ups, and results and insights from tests of these tactics.
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