B2C email marketing
And some more articles for you to enjoy.
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Articles
Drycleaning by Dorothy
A look at how a three-store dry cleaning outfit uses email to drive business, including tips about such things as subject lines and building trust.
Dakin Farm
Describes a small business's email marketing program that generates $13 for every $1 they spend. Includes a collection of fundamental tips that they applied.
LegalZoom
Some interesting insights into list hygiene practices, subject lines and editorial policy.
Benson and Merryvale
Case study of the tactics used by the winery to keep their house list working long-term, with open rates over 50%
Motley Fool
How they doubled email registrations using multivariable tests.
Pacific Shaving Company
How sending emails to at-work and at-home addresses on different days doubles response rates.
Junonia
Brief case on reducing unsubscribes and boosting holiday sales.
iPrint.com
Covering several tactics used to drive shoppers back to abandoned shopping carts
Things Remembered
Reviews a comprehensive audit of email marketing structures, results and activities.
Ross-Simons
How they used sweepstakes to grow and update their house list.
Dining Duck
Covers coupons by email and an example of using the Internet for local marketing.
Hormel
A coupon and email case study of the makers of SPAM - the meat kind.