B2C email marketing
And a bunch more articles for you to enjoy.
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Articles
SitStay
How a big company manages to stay close to its roots and get a 96% open rate on its newsletters.
Match.com
Tests rich media email to convert site skimmers into paid members.
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Ebates
How they converts 20-40% of first-time visitors into email sign-ups.
HBO
The rich media email marketing campaign that won the AD:TECH award for Best Email Campaign of 2003.
Joann.com
Segmenting insights from the email marketing team.
Bombay
How email drives sales in offline stores.
Hachette
A detailed look at how one company is making good use of email marketing to boost subscription renewals to print magazines.
Abandoned order recovery using email
Describes how clever use of automated email messages to people who abandoned the order process increased sales.
House of Bath and Frontwire
Lots of useful ideas about how to use and approach email campaigns.
William Hill
UK Giant turns five times more registered users into paying online customers with automated email campaigns.
Lifeway Christian Resources
How to create a viral email campaign that circles the globe in 15 minutes.
Email Ads Grow Up
A very positive look at how fashion retailers use email marketing successfully.