Hotel and travel industry
Find out how airlines, hotels, resorts, car rentals, travel agencies and others are using email to drive sales, build loyalty, encourage repeat visits and improve the customer experience.
Articles
Hotels.com
Reviews their use of transactional and post-stay emails.
Intrawest
How a ski resort uses email to promote customer relations and encourage visitors to spend more money with them.
Fairmont Hotels and Resorts
Overview of the different email newsletters sent out, plus the thinking behind them.
The Broadmoor Hotel
Looks at how the hotel recorded data from visitors to its trade show booth, and then followed up with a series of three emails to generate leads and sales calls.
The Greenbrier
Article highlights the value of segmentation and testing, as well as offering little bits on email design, list rental and other aspects of email marketing.
LibGO Travel
Details of a series of autoresponder email messages that go out to brides in the months before (and after) their wedding date in order to get them to purchase related travel services.
Vermont.com
Layout and content suggestions for their email newsletter, with recommendations on how to decide on the right layout and contents in the first place.
Intrawest I
A few insights into useful tactics and list management practices, and a view of how an organization copes with managing email marketing across disparate business units.
JetBlue
Focuses on their frequency, segmentation and content strategies, with data on how these work out in terms of success metrics.
Intrawest II
Details how a travel firm uses lifecycle marketing to send triggered emails to those who already have a reservation, with various benefits for both the company and customers.
Aspen Reservations
A few good ideas about moving away from the broadcast email model, and generating automatic emails on the fly in response to predefined triggers (date of visit etc.)
Air NZ
How Air New Zealand uses email to get an ROI of 15:1 on direct marketing campaigns.
Affinia
How a hotel chain got a 10-fold increase in its house email list by using clever offline tactics.
Budget Rent a Car
Gets 5.6% conversions from email promotions.