Non-profits, associations & government
Discover the email marketing tactics and strategies used by charities, member associations and public administration to improve communication with their donors, members and constituents.
Articles
Live Earth
Theoretical article describes how the artists, organizers and sponsors could have used email before, during and after the event.
National Public Radio
How one affiliate put email to good use in an integrated one-day donation drive.
International Newspaper Marketing Association
How they boosted event attendance by translating their email copy into local languages.
National Science Learning Centre
An evaluation of their newsletter's weaknesses and presentation of a revised version.
American Red Cross
Examines their use of Goodmail certification to raise clicks and deliverability.
Eastern Illinois University (EIU) Alumni Association
Makeover article which critiques the existing newsletter design and then comes up with an alternative. Includes relevant screenshots.
CoreNet Global
Looks at how one association cut email frequency by integrating email marketing across the organisation and turning account messages into cross-promotional opportunities.
National Association of Realtors
Reveals how the whole tone and direction of the newsletter is focused on the recipient, not the sender.
Arizona Department of Transportation
How they use an email newsletter as a tool for communicating with (and building a consensus among) the various parties involved in a major new road project.
Duke University Alumni Affairs
The procedure they use to turn bad email addresses into good ones.
The Vision Awards
A case study which highlights the value of email, in this case as a replacement for direct mail.
2004 US Presidential Election
Looks at how the candidates shaped up in terms of different aspects of their email marketing campaigns, and notes a few lessons for marketers.
Fossil Rim Wildlife Center
How they breathed new life into its e-newsletter. Includes samples.
CoreNet Global
Inspiring results and assessment of the value of duplicate mailings.