Online copywriting
More articles on the subject...
Featured marketing resource
Marcia Yudkin's Secrets of Mouthwatering Marketing Copy report focuses on the right way to present offers to prospects and customers.
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Finding and paying freelancers
A follow-up to the below article, with suggestions on finding email copywriters and advice on pricing and contractual issues.
What to look for in a freelancer
Outlines a few of the criteria you might use to select a copywriter for a B2B email project.
Do they read below the fold?
Analysis of user statistics suggests people scroll down pages more often than originally thought.
Copy and test
A quick overview of some of the important issues, like the call to action, structure, etc.
That do-not-reply line
Suggests different (and better) ways of telling people not to reply to a transactional email.
High-volume copywriting
A few suggestions on how to keep your emails fresh and effective when you're sending several in a row all trying to sell the same thing.
Writing email copy that sells
Discusses the need to highlight benefits rather than features, with useful examples of how to it (and how not to do it).
Avoiding the familiar in emails
Warns against the pull of mediocrity, standard phrases and monotonous corporate speak.
Ten commandments for great copywriting
Intended largely for those new to the topic area, offering a framework to get you started on the road to email copywriting success.
10 email starters to break writer's block
It happens to us all: the pen is ready but nothing comes out. A few useful content and copy ideas to overcome the block.
Is size important?
Argues in favor of shorter emails, citing test results. Also lists a number of best practices when it comes to improving responses.
Notes From the Email Field
Various little copywriting tips and tricks, of most interest if you're involved in B2B marketing.