Online copywriting
More articles on the subject...
Featured marketing resource
Marcia Yudkin's Secrets of Mouthwatering Marketing Copy report focuses on the right way to present offers to prospects and customers.
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Seven tips for good email creative
Rules and guidelines when it comes to designing emails that get people to respond.
What It Takes to Be a Good Copywriter
A brief copywriting primer for those crafting marketing emails, focusing on the subject line and the need to consider the email as a holistic whole.
Email Lists are Very Delicate Things
Addresses the issue of content value and the sender-reader relationship, and suggests thinking of your list as a series of relationships with each subscriber, rather than as a financial asset.
The Red-Headed Stepchild
Bemoans the lack of investment in copywriting and outlines some things you can do to make life easier for your writers and improve their output quality.
Long Vs. Short
Suggests that short and sweet may not always be better in email promotions, and explains why.
How to Craft Effective E-Mail
A series of tips on what should (and should not) go in your subject lines, body copy, email design and footer.
Small changes that make a big impact
Insights into how you tinker with your email newsletter to get better results, covering content and link placement, calls to action etc.
E-Mail Copywriting 101
An overview of the elements that make up a good email layout, including details on structure, positioning, links, use of graphics, copy organization, copy elements and more.
Writing E-Mail for C-Level Execs
Suggestions on how to write marketing emails targeted at top executives and their administrative gatekeepers.
Prufread Those E-Mail Messages!
Lists a lot of practical mechanisms you should have in place to avoid errors in your emails.
How to Design & Copywrite Email Postcards...
Recommendations on who should send them and what to put in them.
Take E-Mail Marketing Copy From Good to Great
General advice on writing and commissioning copy for email campaigns, together with some specific examples.