List messages
The most valuable emails in terms of customer relationship marketing are often the administrative emails. Discover how to make the best of them.
Latest from the blog
A few good welcome emails
Describes the four strategies you can take with new subscribers, and the pros and cons of each.
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9 things to go in a list welcome message
Your list welcome message is a rare and much underused opportunity to reach the subscriber when they've just intereracted positively with you, your brand or your website. This article outlines the content and voice needed for these communications.
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Prepare people for the confirmation email
Gives an example of a sign-up thank you page that does a good job of informing people about the soon-to-arrive subscription confirmation email.
Improve response rates
Describes various ways to improve the value to the business of automatic system-generated emails.
Goodwill messages
How to use non-promotional messages to generate more loyalty and goodwill toward your business.
Confirmation emails
After a discussion of permission, lists some good tips on what should go into sign-up confirmation requests.
The best and worst of the welcome message
Examines one such message to explain why it's not very good and what a better alternative would be.
Account welcome messages
Insight into why one web application provider switched to "brief and to-the-point" for their welcome message. Some ideas for email marketers in there, too?
What's the best way to confirm a newsletter sign-up and welcome the new subscriber?
Reminds us of the importance of the message sent to new readers confirming their subscription, with a few useful suggestions for the content and presentation of this message.
Put Life into Sequential Emails
Article offers several tips to breathe life (and success) into autoresponders. Particularly useful for those list confirmation and welcome messages...
Three Things You Should Achieve with a Thank You Email
...based on the idea that recipients are in a receptive frame of mind for further marketing from you.
Improve Your Welcome Message
Selection of tips and reminders to improve the value you (and your subscribers) get out of the list welcome message.
How to Improve Your Welcome Messages
Four real-life examples of how to best exploit the potential of the list welcome message.