Welcome messages
List messages
Get your email program off to a good start by optimizing the first few emails new subscribers receive. Perhaps the most vital email of all is the initial welcome message they get when signing up.
Popular articles
A few good welcome emails
Describes the four strategies you can take with new subscribers, and the pros and cons of each.
9 things to go in a list welcome message
Your list welcome message is a rare and much underused opportunity to reach the subscriber when they've just interacted positively with you, your brand or your website. This article outlines the content and voice needed for these communications.
Tie those subscribers down quickly
Explains why it's worth making the effort to develop a stream of welcome emails for a new subscriber.
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HTML email samples
Screenshots of dozens of HTML welcome mails to serve as a source of inspiration and delight.
The best and worst of the welcome message
Examines one such message to explain why it's not very good and what a better alternative would be.
Account welcome messages
Insight into why one web application provider switched to "brief and to-the-point" for their welcome message. Some ideas for email marketers in there, too?
What's the best way to confirm a newsletter sign-up and welcome the new subscriber?
Reminds us of the importance of the message sent to new readers confirming their subscription, with a few useful suggestions for the content and presentation of this message.
Improve Your Welcome Message
Selection of tips and reminders to improve the value you (and your subscribers) get out of the list welcome message.
How to Improve Your Welcome Messages
Four real-life examples of how to best exploit the potential of the list welcome message.