Welcome messages
Get your email program off to a good start by optimizing the first few emails new subscribers receive. Perhaps the most vital email of all is the initial welcome message they get when signing up.
List messages
Popular articles
A few good welcome emails
Describes the four strategies you can take with new subscribers, and the pros and cons of each.
9 things to go in a list welcome message
Your list welcome message is a rare and much underused opportunity to reach the subscriber when they've just interacted positively with you, your brand or your website. This article outlines the content and voice needed for these communications.
Tie those subscribers down quickly
Explains why it's worth making the effort to develop a stream of welcome emails for a new subscriber.
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Exploit the power of the welcome
Detailed document explaining the benefits, alternative approaches, timing and content options available for welcome messages.
HTML email samples
Screenshots of dozens of HTML welcome mails to serve as a source of inspiration and delight.
Top tips
Some ideas for transitioning from a single email to a series.