Email certification
Blacklists
Email reputation
Email authentication
Email deliverability and reputation services
Certification and accreditation services can help get more email into inboxes. But what services are out there? How do you assess if certification is worth doing? What does it all mean for the future? Answers below...
Popular articles:
Should I certify my emails?
What issues and factors do you need to take into account when evaluating certification for your email marketing program? Includes various quotes from experts.
Email certification and accreditation programs
An overview of the main certification services out there on the market. Also check individual listings for Sender Score Certified, CertifiedEmail from Goodmail Systems, Habeas SafeList and ISIPP's SuretyMail.
Return Path + Habeas = good news for email marketers?
Return Path's CEO answers some questions on the merger of two of the biggest players in the certification market.
Interview with Anne Mitchell
ISIPP's CEO and President talks about reputation, certification and the nuances of the SuretyMail approach.
The future of email certification
Experts discuss how certification and accreditation will affect the long-term email marketing landscape.
The difference between authentication and certification
Gentle explanation of the differences between authenticated and certified email.
Certification marches toward world domination
News of Goodmail's certification program expanding to more ISPs, plus some certification tips.
AOL, Goodmail, email, marketers and certification
An overview of the situation, what marketers need to do, why it's important for email marketing, and what other people think about it (with links to various blog commentaries and other useful articles.)
You might also read...
Email certification basics
An ESP's introduction to the topic, covering many of the issues involved.
The Goodmail question answered
Ostensibly about the ROI of getting certification for your emails to AOL subscribers, the article is really an overview of deliverability issues, including open relays, blacklists, spam traps, list hygiene, authentication and ISP relationships.