Email deliverability
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Articles:
Guide to email deliverability
Report from the Interactive Advertising Bureau with an overview and links to further information.
Domains and deliverability
Explains why you need to track deliverability on a recipient domain by recipient domain basis. Includes practical advice on where to focus your efforts.
The Goodmail question answered
Ostensibly about the ROI of getting certification for your emails to AOL subscribers, the article is really an overview of deliverability issues, including open relays, blacklists, spam traps, list hygiene, authentication and ISP relationships.
Spam complaints: ISPs aren't the enemy
Explains the implications of people hitting the "this is spam" button when they get your emails and suggests a range of issues you might investigate if they do so too often.
Deliverability felonies: the bottom 10
Details a number of email marketing practices that get you a black mark.
Feedback loops
Introduces the benefits (to senders) of ARF or Abuse Reporting Format, which ISPs use (or plan to use) to alert senders to those emails that trigger a spam complaint. Includes examples.
Mapping the chain
Outlines the different events, barriers and elements in the chain that carries an email from the sender (marketer) to the recipient (customer / prospect).
The future...
An analysis of where anti-spam measures and deliverability technologies might be headed. Includes responses from major organizations active in the privacy and anti-spam world.
A Five-Step Program
A step-by-step action strategy, indicating what you need to do or investigate further to bring some order and understanding into your deliverability world.
Simple suggestions to improve delivery rates
Little practical things you can do to help get your mails delivered and opened.
Coping with corporate anti-spam solutions
Some suggestions on additional things you can do to enhance your delivery rate to corporate email addresses.