Email deliverability
Another extensive set of email reading resources.
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Articles:
Don't Just Hit Send
Some basic advice on improving deliverability, covering sender authentication, Can-spam and filtering.
URL-Based E-Mail Blocking On The Rise
Report on some experiments done with leading ISPs to see which elements within emails cause them to disappear into spam folders or fail the filter test.
ESPC to Prospective Members: Adopt SPF, or Else
More support for email authentication systems.
In New E-mail Climate, Marketers Must Strive for Relevance
Highlights forthcoming deliverability developments like authentication, reputation and accreditation systems.
Avoid the Spam Filter
Draws on some expert opinions to offer insight into the filtering game and how to ensure legitimate communications get through.
Show notes from Inbox email event
Summarizes the key points for marketers, identifying three major trends for the future - all to do with deliverability.
Avoid Email Blacklists
Some excellent advice on improving your deliverability through engaging your customers better.
Spammers in the works
A very detailed look at the different sides in the spam wars, with a focus on the situation in Australia. Lots of good background information on email blocking and who the players are.
Mailers and ISPs: Can't We All Just Get Along?
Looks at the complicated relationship between the guardians of subscribers' inboxes (ISPs) and those who want to get into those inboxes (marketers).
How to Handle Challenge Response Filters Affecting Up to 10% of Your List
Outlines the steps you need to take to cope with the growth of challenge-response email services.
Why Every Mass Emailer Should Get Their Own IP Address
Discusses the important of having your own dedicated IP address at your email broadcast service.