Email sender reputation
Email deliverability
Email certification and accreditation
Email deliverability and reputation services
Blacklists
Delivering to different webmail services
Email authentication
As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. Discover the factors that go into reputation, how these are changing and how you can optimize them.
Popular articles:
The role of domain-based sender reputation
Four experts discuss the impact of domain-based reputations on email deliverability.
What determines your sender reputation?
A deliverability expert from Return Path talks about sender reputation, authentication and many related issues.
The role of user interaction
Your reputation increasingly depends on exactly how users interact with your messages. This article has details and covers the implications for marketers
The art of reputation maintenance
Keeping in with the ISPs means building sender reputation. But not the kind you think.
Spam traps
What are they? Why are they important? How can you avoid them?
Confirmation emails trigger spam traps
Explains how you can mitigate the problem of your opt-in confirmation emails hitting spam traps and getting you labelled a spammer.
Sender reputation and timing
Reviews reputation and considers how to ensure irregular emails don't damage your reputation with recipients.
The email reputation matrix
A reminder that there are two types of sender reputation. The formal deliverability one with ISPs and your reputation with individual recipients. The two are intimately connected of course.
Other articles: General sender reputation
ISP filtering has changed
Suggests how marketers might begin to get engagement metrics trending up, given their growing role in determining sender reputation.
Straight from Yahoo
Yahoo speaks out on how user interaction with emails impacts deliverability. An eye opener.
Who's hurting email marketing's reputation?
Outlines some of the basic mistakes that end up consigning your emails to the junk or delete folder.
Other articles: Shared/dedicated IP addresses
Shared or dedicated IP address?
Explains the pros and cons of each using simple analogies for those not steeped in technical knowledge.
Time to drive solo?
Outlines five key factors and questions to bear in mind when deciding between sharing and getting your own IP.
Other articles: Domain-based reputation
Domain Reputation: What It Means for Email Senders
Quick look at the pros, cons, mechanics and implications of domain-based reputation
Big Reputation Changes Loom
Report on the progress of major ISPs toward implementing reputation at the domain level and some of the implications for businesses.
The Future of DKIM and Domain-Based Reputation
Detailed interview with Franck Martin on the scope and status of DKIM authentication and how it relates to domain reputations.
The coming gold rush
A look at the deeper implications for the email marketing industry.