Email sender reputation
As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient. Let these articles help guide you on reputation issues.
Popular articles:
The role of domain-based sender reputation
Four experts discuss the impact of domain-based reputations on email deliverability.
What determines your sender reputation?
A deliverability expert from Return Path talks about sender reputation, authentication and many related issues.
The role of user interaction
Your reputation increasingly depends on exactly how users interact with your messages. This article has details and covers the implications for marketers
The art of reputation maintenance
Keeping in with the ISPs means building sender reputation. But not the kind you think.
Spam traps
What are they? Why are they important? How can you avoid them?
Confirmation emails trigger spam traps
Explains how you can mitigate the problem of your opt-in confirmation emails hitting spam traps and getting you labelled a spammer.
Sender reputation and timing
Reviews reputation and considers how to ensure irregular emails don't damage your reputation with recipients.
Related categories:
- Blacklists
- Email authentication
- Email deliverability
- Delivering to different webmail services
- AOL / Goodmail certification
- Email certification and accreditation
- Email deliverability and reputation services
Articles:
Reputation front line for filtering
Suggestions on how to get and retain a good sender reputation.
What makes your sender reputation
Defines the key metrics that go into determining your reputation as an email sender.
Authentication and reputation
Describes the basic elements that go into establishing a sender reputation, why it's important and what services can help.
An important factor in restoring trust
Feature article examining the important of reputation in determining email marketing success. Includes some best practices advice.
Cleaning up a bad email reputation
Looks at how email reputations are built and destroyed, examining some of the criteria used and what you can do if you have a problem.
Higher Email Delivery Rates
Outlines various steps you can take to ensure a clean reputation as a sender of email.
Managing your email reputation
Suggests there are no shortcuts to building a good reputation as an email sender and has ideas on how to do so.
Who's hurting email marketing's reputation?
Outlines some of the basic mistakes that end up consigning your emails to the junk or delete folder.