Introduction
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Looking around the Web, I'm always astonished at the lack of information on how to produce a good and successful newsletter. There's plenty of material on how to produce a newsletter, but not on how to produce a good and successful one. This report redresses the balance.
When someone subscribes to your publication, they've given you a key to their inbox; a key to all the potential benefits of email marketing. Keeping that key is what this report is all about. It's not about producing an email newsletter, it's about producing a newsletter which influences and impacts its readers.
This means you won't find the kind of advice you'd get in a Build and Grow your Newsletter book. There are plenty of resources out there which teach you all that. This report goes beyond the basics; it assumes you already know how to produce a newsletter. You're going to learn what makes a newsletter effective.
Much as my ego would like to claim sole glory for this offering, I owe a debt of gratitude to those who've helped me with the project.
A special thanks goes to Edwin Hayward of Genki Productions, for his encouragement and advice. Thanks also to the many others who, often without even knowing me, helped shape my ideas through their example, correspondence, articles, newsletters or websites.
Those that come immediately to mind are Bryan Eisenberg, Anne Holland, Nick Usborne, and other past and present ClickZ columnists, notably Debbie Weil and Kim MacPherson.
Finally, a special thanks goes to my wife, Renate, and sons, Michael and Patrick, for giving me the time and support necessary to take on this project.
Need more email marketing guidance? Try the email newsletter.