Where to put personality
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Previous topic: Why personality?
Next topic: What personality?
Certain types of content are ideal for introducing personality; articles, reviews, news summaries and diaries jump immediately to mind.
But many publishers find it difficult to imagine where they can introduce personality, when they have fixed (even dry) content such as stock price updates, news headlines, or recipes. The solution is to build additional newsletter elements around this content, where you have more flexibility to build in personality.
Editorial and commentary work particularly well here. Any newsletter can begin with an editorial or introduction, even one of just a few lines. And it's here where you have the opportunity to introduce your own uniqueness to the publication.
The same applies to commentary, which can be added to just about any kind of featured content.
It's important to realize that even just a few lines of commentary, a choice comment, a brief editorial, or an editor's note can add that little dash of personality which distinguishes your newsletter from the competition.
And don't forget that this personality can (indeed must) feature in list messages and other newsletter-related emails. Cross-email consistency is something many people forget.
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