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A professional newsletter backed up by a tawdry website is like trying to sell fresh prawns on a bed of rotting lettuce. Those prawns sure look tasty, but are you going to buy into them when they're surrounded by decomposing plant matter?

Just as your newsletter and publishing activities need to reflect professionalism, so do your website's design and content.

Apart from the overall impression an associated website conveys, a website or web pages can also boost professionalism by providing subscribers with extra resources and support.

A newsletter website should offer more than just a subscription form. Consider adding the following:

Some people question whether online archives are warranted, arguing that it encourages people to visit the website rather than subscribe to the newsletter. I disagree.

The argument may have some truth, though the whole point of signing up with a newsletter is so the information comes to you, rather than the other way round. Regardless, not having archives means you miss out on all these opportunities:

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