Webmail services
Pick up useful background information and deliverability/display tips for those emails that go to the top email address and webmail services (like AOL, Yahoo, Live Mail / Hotmail, and Gmail).
Popular articles
Email software statistics
A look at the distribution of software and webmail services on a typical email list, plus five important things you can learn from those numbers.
B2C problems for B2B marketers
Uses an analysis of a B2B list to prove just how many consumer webmail services are used by business folk.
If you were Hotmail, Gmail or Yahoo! Mail
Article suggests these webmail services might start defining spam in terms of how the recipient interacts with the message. Could you cope?
Report spam buttons: do not panic
A look at the role of "report spam" buttons and what it means for marketers.
Email and webmail statistics
Collates public information to estimate the relative popularity of the main webmail services out there.
Webmail service names
A brief overview of what the big webmail services actually call their products, so when people talk about Windows Live Hotmail you know what they mean.
Spam and unsubscribe buttons
Introduction to the buttons displayed to webmail users at Hotmail, Yahoo! Mail and elsewhere (and why they're important in email marketing.)
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Postmaster pages
List of links to postmaster pages at different ISPs, plus an indication of whether each has a feedback loop or whitelist.
Business email users
Survey of their email habits, including how often they handle business email on private consumer accounts (and vice versa.)
Summit summary
A report on what AOL, Comcast, MSN, Hotmail and Windows Live Mail recommend in terms of ensuring delivery to their email accounts.
Response differences between domains
Describes how various performance measures are likely to differ, depending on the domain name of the destination email address.
The new .Mac webmail
A quick look at problems with using CSS in emails displayed at Apple's webmail service, together with a solution (in the comments section.)
B2B email marketers need to worry about webmail
Report looks at the spread of webmail services (traditionally associated with consumer email accounts) into the business world.
Tips for coping with new email clients
Looks at some changes to Windows Live Mail, Yahoo Mail and Outlook, and suggests what you might do to ensure your emails display properly.
E-mail is the new database
An overview of how people are using their web-based (free) email accounts. Includes statistics on how the different services shape up in terms of popularity and use.
The Email Service 40 Million Consumers Actively Use
Interview with Incredimail regarding the filters and idiosyncracies that marketers need to watch.
The State of the Free Email Industry
Summary of the impacts of, for example, Gmail and the consequences for house lists.