Gmail
Get marketing insight into emailing Gmail addresses, including the impacts for marketers of Gmail's CSS support and the contextual advertising that appears next to your email in a Gmail inbox.
Key documents
Bulk senders guidelines
Official advice on the Google help pages on how to help ensure deliverability of your bulk commercial email to Gmail inboxes.
Standards compliance
Reviews Gmail's treatment of CSS and other relevant design elements in relation to the Email Standards Project's recommendations.
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Priority inboxes and email marketing
A review of how Gmail's Priority Inbox is part of a broader change in inbox characteristics and what marketers need to do differently as a result.
Gmail inbox tricks and alt text traps
How to use preheaders and images to get your email more prominence in the Gmail inbox.
Rendering problems caused by Gmail themes
Explains how to deal with design issues thrown up the new themes offered to Gmail users.
The Gmail blog
Official source of news and information from the folk at Google.
Google: you can run, but you can't hide
Another examination of the growth of Gmail-powered email addresses.
Think Gmail if targeting students
A look at Google's moves to have their free webmail drive college email systems.
Gmail ubiquitous?
Report on how the Gmail display interface may be lurking behind a lot more of your email addresses than you think.
Gmail's contextual ads
A consumer perspective on those ads that appear next to your email at the Gmail webmail site.
Testing Email Creatives in Gmail and Hotmail Email Clients
Offers some guidelines on the use of CSS and html in emails sent to two of the more important free email address providers.
Do You Gmail?
Explores some issues for email marketers, suggesting some of the things you might do to adapt.
Are You Ready for Gmail?
Getting Ready for Gmail
A two-part article on the email marketing issues associated with Google's new email service.
The Gmail Ripple Effect
Outlines some of the changes to free and for-fee email services prompted by Google's new email offering.
The Internet Ad You Are About to See Has Already Read Your E-Mail
Saul Hansell in the NYT takes a look at how Google selects ads to appear in Gmail.
Google Gmail Forum
Forum for users, but full of incidental market intelligence for marketers.
Gmail's Coming - Are You Ready?
Article listing some of the features of Google's upcoming free email service, and suggesting how marketers might need to adapt.
Special report on Google Gmail
Janet Roberts with an in-depth look at Gmail from a marketer's perspective.
This Is Your E-Mail; This is Your E-Mail on Gmail
The author explains how Google's new email service is going to present some big challenges to email marketers.