Gmail
Get marketing insight into emailing Gmail addresses, including the impacts for marketers of Gmail's CSS support and the new Priority Inbox.
Key documents
Bulk senders guidelines
Official advice on the Google help pages on how to help ensure delivery of your bulk commercial email to Gmail inboxes.
Standards compliance
Reviews Gmail's treatment of CSS and other relevant design elements in relation to the Email Standards Project's recommendations.
Gmail blog
This is where Google announces new features or developments, such as the availability of a preview pane function or changes to inbox management processes.
You might also read...
Priority inboxes and email marketing
A review of how Gmail's Priority Inbox is part of a broader change in inbox characteristics and what marketers need to do differently as a result.
Gmail inbox tricks and alt text traps
How to use preheaders and images to get your email more prominence in the Gmail inbox.
Marketer's Field Guide
Overview from Return Path on Gmail from an email marketing perspective, with emphasis on how Google sorts email and how it expects marketing email to "behave".
Three Gmail inbox tips
Expands on the above article with more tips and links.
Rendering problems caused by Gmail themes
Explains how to deal with design issues thrown up the new themes offered to Gmail users.
The Gmail blog
Official source of news and information from the folk at Google.
Google: you can run, but you can't hide
Another examination of the growth of Gmail-powered email addresses.
Google Gmail Forum
Forum for users, but full of incidental market intelligence for marketers.
