Windows Live Hotmail
Hotmail is now Windows Live Hotmail. What do email marketers need to know about the world's second biggest webmail service? Covers both design and deliverability issues.
Key documents
MSN Postmaster
Contains all the official advice on getting legitimate email delivered to Microsoft's various webmail services. Includes details of useful tools and services, such as their Safelist, feedback loop and authentication protocols.
Standards compliance
Report on how Windows Live Hotmail shapes up in terms of rendering email (in relation to proposed standards).
Popular articles
Hotmail unsubscribes affect your sender reputation?
Does Hotmail plan to monitor your unsubscribe rate and adjust your sender reputation accordingly?
Webmail service names
A brief overview of what the big webmail services actually call their products, so when people talk about Windows Live Hotmail you know what they mean.
Spam and unsubscribe buttons
Introduction to the buttons displayed to webmail users at Hotmail, Yahoo! Mail and elsewhere (and why they're important in email marketing.)
Windows Hotmail Live and p tags
Seems Hotmail has a problem with the paragraph tag and white space.
You might also read...
Hotmail's People Factor Sets the Rules
Background info on the panel of email users providing input to Windows Live sender reputation data
Hotmail trouble?
Article suggests more legitimate emails may be going missing when sent to Hotmail.com addresses and this is to do with stricter anti-spam controls there.
Hotmail throttling emails from new senders
Explains how new senders have to prove themselves before Hotmail will deliver their emails at pace.
Unsub button improvements
The latest info on the unsubscribe button that can replace the spam button in the Windows Hotmail Live interface.
CSS and Hotmail
Suggestions on how to ensure Hotmail addresses see your email as intended if you're relying on CSS to drive your email design.
List hygiene and deliverability
Reveals that Microsoft (Hotmail) monitors abandoned email addresses: continuing to send email to them gets you a black mark.
Testing Email Creatives in Gmail and Hotmail Email Clients
Offers some guidelines on the use of CSS and html in emails sent to two of the more important free email address providers.