Windows Live Hotmail

Hotmail is now Windows Live Hotmail. What do email marketers need to know about the world's second biggest webmail service? Covers both design and deliverability issues.

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Popular articles:

Hotmail unsubscribes affect your sender reputation?
Does Hotmail plan to monitor your unsubscribe rate and adjust your sender reputation accordingly?

Webmail service names
A brief overview of what the big webmail services actually call their products, so when people talk about Windows Live Hotmail you know what they mean.

Spam and unsubscribe buttons
Introduction to the buttons displayed to webmail users at Hotmail, Yahoo! Mail and elsewhere (and why they're important in email marketing.)

Windows Hotmail Live and p tags
Seems Hotmail has a problem with the paragraph tag and white space.

Other articles:

Hotmail's People Factor Sets the Rules
Background info on the panel of email users providing input to Windows Live sender reputation data

Hotmail trouble?
Article suggests more legitimate emails may be going missing when sent to Hotmail.com addresses and this is to do with stricter anti-spam controls there.

Hotmail throttling emails from new senders
Explains how new senders have to prove themselves before Hotmail will deliver their emails at pace.

Unsub button improvements
The latest info on the unsubscribe button that can replace the spam button in the Windows Hotmail Live interface.

CSS and Hotmail
Suggestions on how to ensure Hotmail addresses see your email as intended if you're relying on CSS to drive your email design.

List hygiene and deliverability
Reveals that Microsoft (Hotmail) monitors abandoned email addresses: continuing to send email to them gets you a black mark.

Fixing delivery problems
How you might address deliverability problems at Hotmail.

MSN Requires Sender ID Today
According to this article, any email sent to an @hotmail.com address will now divert to the junk mail folder if the sender doesn't have the right Sender ID authentication.

Testing Email Creatives in Gmail and Hotmail Email Clients
Offers some guidelines on the use of CSS and html in emails sent to two of the more important free email address providers.

MSN Announces Comprehensive Worldwide Upgrade to MSN Hotmail
This press release announces that Hotmail is upping storage limits on free accounts to 250 MB (2 GB for paid accounts).