Video, audio and forms in emails
These articles explain when and how to use audio, video and form elements in your emails without breaking them.
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Clarity and a challenge
Reports on a survey of video email practices and asks if we've all missed the point about embedded videos.
Be careful with embedded video
Despite some promising results in case studies, this article warns against leaping to the conclusion that embedded videos are the best way to feature video content through email.
Quick video email design tip
If you're using screenshots of a video player to entice people to click through to the actual video on a web page, then read this advice first.
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Flash videos in email
Shows screenshots of how such videos look when embedded in emails and viewed in various clients and webmail interfaces.
Forms support
Quick review of how the main clients and webmail services handle forms in HTML email.
Video links in emails
Lots of examples of how retailers use video clips and then link to the clips in their marketing emails. The exact nature of those links is covered in Part 2.
Personalized video email campaigns
Details of a successful PR campaign involving email and YouTube videos custom recorded for targeted bloggers. Perhaps useful for those with small B2B lists with high-value customers.
Flash in emails?
Explains why Flash in email is a bit of a non-starter these days and suggests some clever alternatives.
Email: art or science?
Morphs into an overview of when and where form tags and scripts in emails are delivered, displayed and function as intended.
Rich media email - alive or dead?
A summary of the state of play with regard to embedding rich media presentations in your marketing emails.
Using Flash in email
Results from a survey of support for Flash content in various email environments (Hotmail, AOL 9, Mac Mail, Outlook Express, Lotus Notes etc.), with screenshots of the results.
Video Newsletter Gets High Viral Pass-Along & Unusually Strong Clicks
Highlights how email campaigns can be adjusted to account for the people who prefer to get their information in an audio or video format.