Video, audio and forms in emails
These articles explain when and how to use audio, video and form elements in your emails without breaking them.
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YouTube videos in Gmail
Explains how the YouTube preview feature works in Gmail accounts and how email marketers might benefit.
Video email: 8 recommended practices
Experts offer advice on the best way to use video email, covering topics such as length, analytics, designing for failure, costs, and much more.
Video email: when to use it
Overview of the technology available and advice on when video makes sense as email content.
Video email: current practices
The latest round up of where we are with video email technology and how companies are using the tactic in practice.
Compatibility tests
News of how email clients and webmail interfaces handle videos in email.
New video email options for 2009
Discusses animated gifs and certified videos as new alternatives, while the comments section debates the value of video in email now that the "how" question is near solution.
Video email update
Reviews the three major approaches for featuring video content in emails and explores whether embedded files are now an option.
Videos in email: best practices
Overview of current thinking on how to place videos in emails.
Clarity and a challenge
Reports on a survey of video email practices and asks if we've all missed the point about embedded videos.
Be careful with embedded video
Despite some promising results in case studies, this article warns against leaping to the conclusion that embedded videos are the best way to feature video content through email.
Quick video email design tip
If you're using screenshots of a video player to entice people to click through to the actual video on a web page, then read this advice first.
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Flash videos in email
Shows screenshots of how such videos look when embedded in emails and viewed in various clients and webmail interfaces.
Forms support
Quick review of how the main clients and webmail services handle forms in HTML email.
Video links in emails
Lots of examples of how retailers use video clips and then link to the clips in their marketing emails. The exact nature of those links is covered in Part 2.
Personalized video email campaigns
Details of a successful PR campaign involving email and YouTube videos custom recorded for targeted bloggers. Perhaps useful for those with small B2B lists with high-value customers.
Flash in emails?
Explains why Flash in email is a bit of a non-starter these days and suggests some clever alternatives.
Email: art or science?
Morphs into an overview of when and where form tags and scripts in emails are delivered, displayed and function as intended.
Rich media email - alive or dead?
A summary of the state of play with regard to embedding rich media presentations in your marketing emails.
Using Flash in email
Results from a survey of support for Flash content in various email environments (Hotmail, AOL 9, Mac Mail, Outlook Express, Lotus Notes etc.), with screenshots of the results.
Video Newsletter Gets High Viral Pass-Along & Unusually Strong Clicks
Highlights how email campaigns can be adjusted to account for the people who prefer to get their information in an audio or video format.