Email design articles
More articles on the subject...
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Tips for effective email marketing
Looks at how new email software and hardware makes it more difficult to get your message across, and suggests some simple ways to redesign and rewrite your email to compensate.
Snippets
A marketing perspective on those bits of text that Gmail and Outlook associate with an email within the actual inbox display.
Tips on Email Creative
Results of a study looking at the association between open and clickthrough rates and various aspects of an email's design and layout.
Column placement
A look at the impact of putting your newsletter "ads" in a lefthand or righthand column.
Return of text
Recommendations on how to layout and design text-only emails, and some thoughts on html-text hybrids.
What elements should I always include in my b-to-b message templates?
A few quick reminders on the general things that are needed (such things as administrative links and branding elements).
Top to bottom advice for better emails
A list of key template elements for your headers and footers.
Four deadly sins of email design
Describes four general mistakes email marketers make when designing emails (in terms of attitude and approach).
Surviving inbox congestion
"Guru" Jakob Nielsen's on e-newsletter usability, drawing from a comprehensive report on the topic.
Extreme makeover: email campaign edition
Five steps you can take to master a basic design makeover, covering the basic look and feel, visual elements, branding, calls to action and the importance of a proper preview.
Best Design Practices for Email
Audio broadcast with screenshots, taking you through various design and coding issues for emails.
Designing B2B E-Mail for Deliverability
A collection of quick tips covering such aspects as coding, design technologies and testing.
Seven steps to a better template
How to develop a new template that encourages response and improves the chances of your emails getting delivered.