Email design articles
More articles on the subject...
More articles:
Ensuring your emails work cross platform
Some general advice on designing for different email clients and interfaces, useful for those with a small list and/or limited resources.
The Preview Window
Brief recommendations on what to put in (and what not to put in) the top part of your marketing emails.
Why Text-Only E-Zines are Hot
A list of things to consider when designing with just text and white space to play with.
25 Quick Tips to Boost Email Marketing Usability
A series of suggestions on improving both the usability and success of email marketing procedures and output. The areas covered include email headers, format, and content.
Small changes that make a big impact
Insights into how you tinker with your email newsletter to get better results, covering content and link placement, calls to action etc.
E-Mail Heatmaps: More Than a Hot Technology
Describes the application of eye-tracking technology to email design, covering the benefits and revealing a few practical insights from use of the tool.
Creating the right impression with color
Cites an example of how a color change helped boost an e-newsletter's metrics and explores some of the implications of color for email design.
The E-Mail Text Vs. HTML Debate: Readers Weigh In
A summary of reader thoughts and advice on the format issue.
E-Mail Creative: The HTML/Text Struggle
Cites some of the arguments against HTML mails, offers a response and invites debate on the relative merits of both formats.
3 Before-and-After HTML Email Design Makeovers
Some examples of template changes that had drastic impacts on performance, plus a collection of design tips to improve results metrics and discourage phishing attacks.
Text is the new black
EmailSherpa has a whole heap of advice on how make the most of those text emails.
Designing Emails For the Preview Pane and Disabled Images
Article on the impact of image blocking and preview pane use on email marketing. Also looks at how you should design and present your email content to minimize the problem.