Latest posts | Feed | By Mark Brownlow on June 27, 2003
Belgium chocolates but no email
I recently ordered half a kilo of chocolates from this Antwerp-based manufacturer for my wife, who's running the household while I finish up a long-term writing project. The site reflects how far behind we are in Europe in terms of usability.
After I placed the order, I went to Outlook and confidently waited for an email confirmation that never came. I can't remember the last time I ordered anything online and didn't get (instantaneous) email confirmation. In fact, my immediate assumption was the order hadn't gone through. Since chocolates aren't crucial to my life (beer and soccer maybe, but not chocolates) I didn't bother to follow up and just made a mental note to check my cc bill.
Memo to merchants: send order confirmation emails.
Anyway, they arrived today and the chocolates are fantastic. So is this positive word of mouth or negative?
I recently ordered half a kilo of chocolates from this Antwerp-based manufacturer for my wife, who's running the household while I finish up a long-term writing project. The site reflects how far behind we are in Europe in terms of usability.
After I placed the order, I went to Outlook and confidently waited for an email confirmation that never came. I can't remember the last time I ordered anything online and didn't get (instantaneous) email confirmation. In fact, my immediate assumption was the order hadn't gone through. Since chocolates aren't crucial to my life (beer and soccer maybe, but not chocolates) I didn't bother to follow up and just made a mental note to check my cc bill.
Memo to merchants: send order confirmation emails.
Anyway, they arrived today and the chocolates are fantastic. So is this positive word of mouth or negative?
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
