Latest posts | Feed | By Mark Brownlow on June 29, 2003
RSS to kill e-newsletters?
More on RSS vs email from another post of mine to I-Advertising:
> If that's correct, then it doesn't seem much different than opening
> your email app and seeing a list of subject lines
I have NewsGator installed. In Outlook, the feeds I subscribe to appear just like any other e-newsletter subscription. There's a folder and a list of entries.
For the user, there's more control, e.g...
* unsubscribing is done at the PC - you just tell your software not to check for new content. 100% unsubscribe garantee!
* there's no risk that your email address is passed on - you don't give one out.
* you can set the intervals at which the software checks for new content
* no email accounts are getting filled up while you're on your vacation
* etc.
In terms of marketing/advertising (which is what we're here for), the huge advantage is *deliverability*. Once someone subscribes to your feed, they will get your content. (Notwithstanding technical problems, I assume)
As such, it'a a potential replacement for anything email a prospect or customer might subscribe to - your newsletter or announcement list, for example.
But I suspect that opens a whole host of issues, for example:
1. The user controls delivery frequency, not the marketer.
2. RSS feeds have been largely ad free til now.
3. Will prospects and customers have RSS functionality?
I don't see how it solves the spam issue - RSS can't replace your email account, because you still need to use email to communicate with individuals. Perhaps since you'd be giving out your email address less often, you'd get on fewer spam lists?
I'd stress again that I am no expert, but what I've seen so far suggests to me that a conversion from e-newsletters to RSS feeds is a distinct possibility, especially if the big email software companies build RSS capability into their products.
More on RSS vs email from another post of mine to I-Advertising:
> If that's correct, then it doesn't seem much different than opening
> your email app and seeing a list of subject lines
I have NewsGator installed. In Outlook, the feeds I subscribe to appear just like any other e-newsletter subscription. There's a folder and a list of entries.
For the user, there's more control, e.g...
* unsubscribing is done at the PC - you just tell your software not to check for new content. 100% unsubscribe garantee!
* there's no risk that your email address is passed on - you don't give one out.
* you can set the intervals at which the software checks for new content
* no email accounts are getting filled up while you're on your vacation
* etc.
In terms of marketing/advertising (which is what we're here for), the huge advantage is *deliverability*. Once someone subscribes to your feed, they will get your content. (Notwithstanding technical problems, I assume)
As such, it'a a potential replacement for anything email a prospect or customer might subscribe to - your newsletter or announcement list, for example.
But I suspect that opens a whole host of issues, for example:
1. The user controls delivery frequency, not the marketer.
2. RSS feeds have been largely ad free til now.
3. Will prospects and customers have RSS functionality?
I don't see how it solves the spam issue - RSS can't replace your email account, because you still need to use email to communicate with individuals. Perhaps since you'd be giving out your email address less often, you'd get on fewer spam lists?
I'd stress again that I am no expert, but what I've seen so far suggests to me that a conversion from e-newsletters to RSS feeds is a distinct possibility, especially if the big email software companies build RSS capability into their products.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
