Latest posts | Feed | By Mark Brownlow on July 04, 2003
Can RSS replace all bulk email?
More meanderings from me at I-Advertising:
> Suppose all bulk communications
> were handled by RSS, and all mail
> servers were set to block bulk mailings?
That would be very cool. Except for permission marketers it's not just about deliverability. Email lets you personalize messages, or send customized content to each recipient based on their demographics, past purchases, or whatever combination of boxes they ticked when they signed-up.
Right now I don't think any of that is possible with RSS. The user decides which message he wants to pick up, though I daresay technology could solve the problem (market opportunity!). Not that the user cares, of course.
Which is why, right now, I think RSS has most potential for your typical non-customized e-newsletter.
Two additional notes:
1. Watch RSS folks - I'd put money on this being the next big development in "email" marketing
2. If you're reading this today in the USA - Happy July 4th. Now stop working and go out and smell the roses.
More meanderings from me at I-Advertising:
> Suppose all bulk communications
> were handled by RSS, and all mail
> servers were set to block bulk mailings?
That would be very cool. Except for permission marketers it's not just about deliverability. Email lets you personalize messages, or send customized content to each recipient based on their demographics, past purchases, or whatever combination of boxes they ticked when they signed-up.
Right now I don't think any of that is possible with RSS. The user decides which message he wants to pick up, though I daresay technology could solve the problem (market opportunity!). Not that the user cares, of course.
Which is why, right now, I think RSS has most potential for your typical non-customized e-newsletter.
Two additional notes:
1. Watch RSS folks - I'd put money on this being the next big development in "email" marketing
2. If you're reading this today in the USA - Happy July 4th. Now stop working and go out and smell the roses.
[This post brought to you by Campaigner Email Marketing]
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