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Critical Questions to Ask Before Renting a List
I suspect this is a response to the overly-pessimistic email deliverability article I mentioned a couple of days ago. Here, Al DiGuido argues that email still works for acquisition and gives a pretty comprehensive list of questions you need to ask before renting an email list.
I suspect this is a response to the overly-pessimistic email deliverability article I mentioned a couple of days ago. Here, Al DiGuido argues that email still works for acquisition and gives a pretty comprehensive list of questions you need to ask before renting an email list.
