Latest posts | Feed | By Mark Brownlow on July 08, 2003
In this day and age?
More not-best practices from the email marketing field. Just got an edition of the Jim World Gazette, a very popular e-newsletter for webmasters. I wanted to unsubscribe so went down the bottom of the email to find the usual info - nothing there. Back to the top - nothing there. Maybe in the left-hand link menu? Nope, nothing there either. Eventually I acted on a hunch and followed a "subscribe" link - sure enough, it went to a page where you could also unsubscribe.
Permission 101 - give people an easy way to get off your list, unless you want them to go around writing derogatory blog entries about your marketing practices.
More not-best practices from the email marketing field. Just got an edition of the Jim World Gazette, a very popular e-newsletter for webmasters. I wanted to unsubscribe so went down the bottom of the email to find the usual info - nothing there. Back to the top - nothing there. Maybe in the left-hand link menu? Nope, nothing there either. Eventually I acted on a hunch and followed a "subscribe" link - sure enough, it went to a page where you could also unsubscribe.
Permission 101 - give people an easy way to get off your list, unless you want them to go around writing derogatory blog entries about your marketing practices.
[This post brought to you by Campaigner Email Marketing]
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