Latest posts | Feed | By Mark Brownlow
Reaping the Rewards of Email Requalification
Thought-provoking article by Neil Monnens who suggests email list owners should requalify subscribers. Which means sending subscribers an email (or series of emails) asking if they want to remain on the list. Then removing those who say, "no" or don't respond. He suggests using that requalification process as an indicator of quality if renting the list to advertisers (or selling ads in an e-newsletter), and a reason for charging more.
Interesting anecdote: when he tried this with his hobby site list, 6% of people wrote back to say, "no". That's 6% of the list who were still subscribed but didn't actually want the emails. Add in those who don't respond and we have to admit that a significant proportion of any email list is likely non-active.
Thought-provoking article by Neil Monnens who suggests email list owners should requalify subscribers. Which means sending subscribers an email (or series of emails) asking if they want to remain on the list. Then removing those who say, "no" or don't respond. He suggests using that requalification process as an indicator of quality if renting the list to advertisers (or selling ads in an e-newsletter), and a reason for charging more.
Interesting anecdote: when he tried this with his hobby site list, 6% of people wrote back to say, "no". That's 6% of the list who were still subscribed but didn't actually want the emails. Add in those who don't respond and we have to admit that a significant proportion of any email list is likely non-active.
Permalink | July 18, 2003 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
