Latest posts | Feed | By Mark Brownlow on July 08, 2003
There was just one flaw in the plan
I've been getting html email newsletters with a Google AdSense banner built in. AdSense banners take the content of the page and display pay-per-click ads that best fit that content. Seems like a great idea for HTML newsletters. Except...
...since Google's database has no record of that particular page (because it's an HTML email) and no ability to scan (spider) that page to evaluate the content (because it's an HTML email), the only ads it will ever show are free public service ones.
Another cunning e-marketing plan goes down the toilet.
I've been getting html email newsletters with a Google AdSense banner built in. AdSense banners take the content of the page and display pay-per-click ads that best fit that content. Seems like a great idea for HTML newsletters. Except...
...since Google's database has no record of that particular page (because it's an HTML email) and no ability to scan (spider) that page to evaluate the content (because it's an HTML email), the only ads it will ever show are free public service ones.
Another cunning e-marketing plan goes down the toilet.
[This post brought to you by Campaigner Email Marketing]
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