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DoubleClick Q2 Email Trend Report
For those of a stats bent, here's Doubleclick's press release giving highlights from their latest quarterly email report. The numbers suggest the performance of email as a marketing vehicle is stable, with slight increases in metrics like average open rates and CTR. Which given advances in technology, skills and experience, suggests we can still just about make up for all the spam-induced problems with deliverability and credibility.
For those of a stats bent, here's Doubleclick's press release giving highlights from their latest quarterly email report. The numbers suggest the performance of email as a marketing vehicle is stable, with slight increases in metrics like average open rates and CTR. Which given advances in technology, skills and experience, suggests we can still just about make up for all the spam-induced problems with deliverability and credibility.
Permalink | August 25, 2003 |
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