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Eight Steps to Ward Off Spam Complaints
Author Raj Khera is an experienced industry voice, so you'll find plenty of valuable advice here. Though it's a sad (but true) reflection on the state of the industry when it's become necessary to point out that you should adhere to your privacy policy.
My only beef with Raj's advice is that the first part about not purchasing, trading or borrowing lists might lead some people to believe that all rented lists are also spam lists, which is not true. That's not what he means, I think, but the language is a little unclear.
Author Raj Khera is an experienced industry voice, so you'll find plenty of valuable advice here. Though it's a sad (but true) reflection on the state of the industry when it's become necessary to point out that you should adhere to your privacy policy.
My only beef with Raj's advice is that the first part about not purchasing, trading or borrowing lists might lead some people to believe that all rented lists are also spam lists, which is not true. That's not what he means, I think, but the language is a little unclear.
Permalink | August 18, 2003 |
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