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Are Bounces Lying to You?
Important information if you're using broadcast email. Anne Holland relates how some ISPs and corporations are sending back "bad address" messages to email senders, even though the recipient's address is still valid. They do this when they think you're sending spam (which I'm assuming you're not, since this is a permission marketing site).
What then happens is your automated service or software unsubscribes the bounced addresses, meaning good addresses get taken off your list. And potentially lots of them, too. Check out Anne's advice for dealing with this problem.
The fun doesn't stop, does it?
Important information if you're using broadcast email. Anne Holland relates how some ISPs and corporations are sending back "bad address" messages to email senders, even though the recipient's address is still valid. They do this when they think you're sending spam (which I'm assuming you're not, since this is a permission marketing site).
What then happens is your automated service or software unsubscribes the bounced addresses, meaning good addresses get taken off your list. And potentially lots of them, too. Check out Anne's advice for dealing with this problem.
The fun doesn't stop, does it?
Permalink | September 04, 2003 |
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