Latest posts | Feed | By Mark Brownlow on September 25, 2003
California spam law
You've probably read about California's new "toughest in the USA" anti-spam legislation (if not, there are a few links below).
Marketers using permission-based email marketing should welcome anything that reduces spam.
The problem with standalone legislative solutions is that they're all show (IMHO). The heavyweight spammers reponsible for most of the spam we get do not let little things like ethics and laws get in the way of their operations.
So you'll catch a few small fry, some unfortunate companies ignorant of the ways of the net, and make life more difficult for legitimate marketers.
But, as with most things in life, you need to attack the problem from several directions - legislation, technology, education etc. - to get at the core of the problem.
California spam law may face court challenge
Brief: California bans all spam e-mail - Computerworld
You've probably read about California's new "toughest in the USA" anti-spam legislation (if not, there are a few links below).
Marketers using permission-based email marketing should welcome anything that reduces spam.
The problem with standalone legislative solutions is that they're all show (IMHO). The heavyweight spammers reponsible for most of the spam we get do not let little things like ethics and laws get in the way of their operations.
So you'll catch a few small fry, some unfortunate companies ignorant of the ways of the net, and make life more difficult for legitimate marketers.
But, as with most things in life, you need to attack the problem from several directions - legislation, technology, education etc. - to get at the core of the problem.
California spam law may face court challenge
Brief: California bans all spam e-mail - Computerworld
[This post brought to you by Campaigner Email Marketing]
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