Consumer email inner circle report
Latest posts | Feed | By Mark Brownlow on September 18, 2003
looks at a report issued by Quris examining consumer email behavior.
Lots of interesting - indeed surprising - insight. If you value your bottom line, find the time to browse what they have to say about ensuring your emails get read and acted upon.
Although, of course, what people say, what they do and what makes a profit for the sender aren't always the same thing...and there's the issue with extrapolating from general survey results to your specific audience. But enough of my nit picking. Go learn.
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